Academics | Faculties | FACULTY OF HUMANITIES | Department of Media Studies | Bachelor of Arts in Advertising & Marketing | NDU

Total Credits
102
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Mission

The mission of the advertising sequence is to prepare students for careers in account handling, media planning and management, and creative roles in advertising agencies, in-house advertising, and in the media. The program also incorporates principles of marketing, consumer behavior, promotional strategy, and other pertinent courses.

 

Accreditation

The Department of Media Studies in the Faculty of Humanities received the formal accreditation from the International Advertising Association (IAA) for its Bachelor of Arts program in Advertising and Marketing in 1999, rendering it the only Lebanese university holding this accreditation.

Program Educational Objectives

The program will prepare students to:

 

  1. 1.Lead a productive career in various areas of the advertising and marketing industry;
  2. 2.Apply their linguistic, analytical, communication and creative skills to the further development of the advertising industry in Lebanon and the region;
  3. 3.Become lifelong learners and find success in their chosen field;
  4. 4.Act ethically as advertising and marketing professionals;
  5. 5.Pursue graduate studies in advertising and marketing research.

 

Program Learning Outcomes

Upon graduation, students should be able to:

 

  1. 1.Understand the main principles and concepts of the advertising and marketing field;
  2. 2.Develop full advertising and marketing plans and campaigns that meet client needs and market requirements;
  3. 3.Prepare and deliver oral presentations and written reports (including the advertising brief and pitch) pertinent to the advertising and marketing field;
  4. 4.Practice advertising and marketing in accordance within the ethical, moral, and industry codes within the local, international and global markets;
  5. 5.Design a professional portfolio including work with a number of local advertising firms; and
  6. 6.Evaluate the power and effectiveness of communication technologies and its ability to function as agents of social change.

 

Graduation Requirements

Students pursuing this major must complete a total of 102 credit hours with a minimum cumulative GPA of 2.3/4.0 in their core and major courses. These 102 credits are divided as follows:

 

Courses

Liberal Arts Curriculum (30cr.)

Free Electives (4cr.)

Suggested Program

Fall Semester Year I (15cr.)

COA

201

Mass Media Essentials

3 cr.

ENL

213

Sophomore Rhetoric (LAC)

3 cr.

MRK

201

Fundamentals of Marketing

3 cr.

ADM

216

Principles of Advertising

3 cr.

FDP

201

Basic Design

3 cr.

Spring Semester Year I (13cr.)

ADM

341

Media Planning and Analysis

3 cr.

COA

270

Studio Workshop I

1 cr.

MRK

311

Consumer Behavior

3 cr.

___

___

LAC

3 cr.

ENL

230

English in the Workplace (LAC)

3 cr.

Summer Semester Year I (6cr.)

PDP

201

Basic Photography

3 cr.

___

___

LAC

3 cr.

Fall Semester Year II (15cr.)

___

___

LAC

3 cr.

ADM

352

Adv. Creativity and Copywriting

3 cr.

FDP

214

Design for Advertising

3 cr.

 

 

 

 

COA

252

Principles of Public Relations

3 cr.

 

COA

230

Information gathering and analysis

3 cr.

Spring Semester Year II (15cr.)

COA

316

Production Techniques for Advertising

3 cr.

___

___

LAC

3 cr.

COA

362

Mass Comm Research

3 cr.

COA

359

Media and Society

3 cr.

MRK

321

Promotional Strategy

3 cr.

Summer Semester Year II (5cr.)

COA

275

Editing I

2 cr.

___

___

LAC

3 cr.

Fall Semester Year III (16cr.)

ADM

453

Global Advertising

3 cr.

___

___

Pool course

3 cr.

COA

475

Computer Graphics and Video Animation

3 cr.

___

___

LAC

3 cr.

 

 

 

 

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___

LAC

3 cr.

ADM

466

Seminar Series in Advertising

1cr.

Spring Semester Year III (14cr.)

ADM

490

Senior Study in Advertising

3 cr.

ADM

481

Internship

1 cr.

___

___

LAC

3 cr.

___

___

Free Electives

4 cr.

___

___

Pool course

3 cr.

GRADUATION REQUIREMENTS

Total 102 Credits
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