Digital Advertising - ADM 455

This course explores Internet advertising and digital marketing issues, concerns and ideas. It will cover marketing and statistical concepts, digital platforms (mobile, social media), and provides an understanding to different online marketing tools and vehicles (e-mail marketing, social media analytics, SMS text, apps, etc.). Students will learn to evaluate, design, and execute Internet-based advertising and promotional campaigns in order to meet specific business objectives like customer acquisition and increased brand awareness.