Academics | Faculties | FACULTY OF BUSINESS ADMINISTRATION & ECONOMICS | Department of Management and Marketing | BBA in Marketing - AACSB Accredited Program | NDU

Total Credits
92
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Mission

The marketing curriculum is organized around a managerial framework to provide students with an understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user. Students learn to successfully confront problems in a variety of areas and to make sound marketing decisions based on careful analysis. Marketing is a dynamic profession. There is a wide range of opportunities in marketing, including marketing management, marketing research, purchasing management, market analysis, product/brand management, retailing, sales promotion, social marketing, and international marketing.

 

Accreditation

The Faculty of Business Administration and Economics (FBAE) is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. AACSB accreditation is known, worldwide, as the longest-standing, most recognized form of specialized accreditation that an institution and its business programs can earn. Accreditation is a voluntary, nongovernmental process that includes a rigorous external review of a school's mission, faculty qualifications, curricula, and ability to provide the highest-quality programs.

 

Admission Requirements

Applicants must pass the Lebanese Baccalaureate Part II (any strand) or its equivalent as identified by the Lebanese Ministry of Education and Higher Education (MEHE). An applicant is accepted if he or she fulfills all the University admission requirements. In addition, there are three states of selection to the BBA, acceptance, conditional acceptance, and rejection. Students may be assigned MAT 105 as a remedial course in light of their composite scores. All first-year applicants must complete the Admission Requirements.

 

Courses

Liberal Arts Curriculum (27cr.)

Suggested Program

Fall Semester Year I (15cr.)
ACO 201 Principles of Accounting I 3 cr.
MGT 201 Fundamentals of Management 3 cr.
CSC 201 Computers and Their Use (LAC) 3 cr.
ECN 211 Principles of Microeconomics 3 cr.
ENL 213 Sophomore Rhetoric (LAC) 3 cr.
Spring Semester Year I (15cr.)
ACO 202 Principles of Accounting II 3 cr.
ECN 212 Principles of Macroeconomics 3 cr.
ENL 230 English in the Workplace (LAC) 3 cr.
STA 206 Applied Statistics for Business and Economics I 3 cr.


Liberal Arts Curriculum (LAC)
3 cr.
Summer Session Year I (9cr.)
MRK 201 Fundamentals of Marketing 3 cr.


Liberal Arts Curriculum (LAC)
6 cr.
Fall Semester Year II (15cr.)
MAT 205 Mathematics for Business and Economics II 3 cr.
MRK 311 Consumer Behavior 3 cr.
STA 207 Applied Statistics for Business and Economics II 3 cr.
BAF 311 Principles of Financial Management I 3 cr.


Liberal Arts Curriculum (LAC)
3 cr.
Spring Semester Year II (15cr.)
ECN 333 Managerial Economics 3 cr.
MRK 313 Principles of Selling 3 cr.
MRK 321 Promotional Strategy 3 cr.
MGT 323 Software Tools for Business Applications 3 cr.
MGT 311 Business Law 3 cr.
Summer Session Year II (7cr.)
MGT 481 International Business Management Internship 1 cr.


Liberal Arts Curriculum (LAC)
6 cr.
Fall Semester Year III (15cr.)
MRK 423 International Marketing 3 cr.
MRK 431 Marketing Research 3 cr.
MGT 453 E-Business 3 cr.


Liberal Arts Curriculum (LAC)
3 cr.


Free Elective 3 cr.
Spring Semester Year III (15cr.)
MRK 433 Busines Policy and Strategic Management 3 cr.
MGT 433 Business Policy and Strategic Management 3 cr.


Business Elective 3 cr.


Free Elective 3 cr.


Liberal Arts Curriculum (LAC)
3 cr.

GRADUATION REQUIREMENTS

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