The marketing curriculum is organized around a managerial framework to provide students with an understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user. Students learn to successfully confront problems in a variety of areas and to make sound marketing decisions based on careful analysis. Marketing is a dynamic profession. There is a wide range of
opportunities in marketing, including marketing management, marketing
research, purchasing management, market analysis, product/brand
management, retailing, sales promotion, social marketing, and
international marketing.
Accreditation
The Faculty of Business Administration and Economics (FBAE) is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. AACSB accreditation is known, worldwide, as the longest-standing, most recognized form of specialized accreditation that an institution and its business programs can earn. Accreditation is a voluntary, nongovernmental process that includes a rigorous external review of a school's mission, faculty qualifications, curricula, and ability to provide the highest-quality programs.
Admission Requirements
Applicants must successfully complete the Lebanese Baccalaureate Part II (any strand) or an equivalent qualification recognized by the Lebanese Ministry of Education and Higher Education. Admission to the Bachelor of Business Administration (BBA) program is granted to candidates who meet all University admission requirements. Applicants may be admitted under one of three categories: full acceptance, conditional acceptance, or rejection. Based on their composite scores, some students may be required to take MATH 105 as a remedial course.
Graduation Requirements
Students seeking a Bachelor of Business Administration in Marketing must complete a
total of 92 credits with an overall average of at least 2.0/4.0 and a minimum average of
2.3/4.0 in the core and concentration requirements. These 92 credits are divided into: