Academics | Faculties | FACULTY OF BUSINESS ADMINISTRATION AND ECONOMICS | Department of Management and Marketing | BBA in Marketing - AACSB Accredited Program | NDU

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The marketing curriculum is organized around a managerial framework to provide students with an understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user. Students learn to successfully confront problems in a variety of areas and to make sound marketing decisions based on careful analysis. Marketing is a dynamic profession. There is a wide range of opportunities in marketing, including marketing management, marketing research, purchasing management, market analysis, product/brand management, retailing, sales promotion, social marketing, and international marketing.



The Faculty of Business Administration and Economics (FBAE) is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. AACSB accreditation is known, worldwide, as the longest-standing, most recognized form of specialized accreditation that an institution and its business programs can earn. Accreditation is a voluntary, nongovernmental process that includes a rigorous external review of a school's mission, faculty qualifications, curricula, and ability to provide the highest-quality programs.


Admission Requirements

Applicants must pass the Lebanese Baccalaureate Part II (any strand) or its equivalent as identified by the Lebanese Ministry of Education and Higher Education (MEHE). An applicant is accepted if he or she fulfills all the University admission requirements. In addition, there are three states of selection to the BBA, acceptance, conditional acceptance, and rejection. Students may be assigned MAT 105 as a remedial course in light of their composite scores. All first-year applicants must complete the Admission Requirements.


Graduation Requirements

Students seeking a Bachelor of Business Administration in Marketing must complete a total of 92 credits with an overall average of at least 2.0/4.0 and a minimum average of 2.3/4.0 in the core and concentration requirements. These 92 credits are divided into:



Liberal Arts Curriculum (27cr.)

Suggested Program

Fall Semester Year I (12cr.)
ENL 213 Sophomore Rhetoric (LAC) 3 cr.
MRK 201 Fundamentals of Marketing 3 cr.
MAT 204 Mathematics for Business and Economics I 3 cr.
    Liberal Arts Curriculum (LAC)  3 cr.
Spring Semester Year I (15cr.)
MGT 201 Fundamentals of Management  3 cr.
ACO 201 Principles of Accounting I 3 cr.
ECN 211 Principles of Microeconomics 3 cr.
Business Law
3 cr.

English Communication (LAC)
3 cr.
Summer Session Year I (7cr.)
STA 220 Applied Statistics 4 cr.

Liberal Arts Curriculum (LAC)
3 cr.
Fall Semester Year II (12cr.)
ACO 311 Managerial Accounting 3 cr.
ECN 212 Principles of Macroeconomics 3 cr.
MRK 313 Principles of Selling  3 cr.

Liberal Arts Curriculum (LAC)
3 cr.
Spring Semester Year II (16cr.)
BAF 311 Principles of Financial Management I  3 cr.
MGT 317 Organizational Behavior 3 cr.
MRK 311 Consumer Behavior  3 cr.
BUS 481 Management Internship 1 cr.
    Liberal Arts Curriculum (LAC) 6 cr.
Summer Session Year II (3cr.)

Liberal Arts Curriculum (LAC)
3 cr.
Fall Semester Year III (15cr.)
MRK 423 International Marketing 3 cr.
MGT 455 Digital Business 3 cr.
MRK 433 Marketing Strategies and Policies 3 cr.

Elective to Major Course
3 cr.
Spring Semester Year III (15cr.)
MGT 435 Business Research Methods 3 cr.
MRK 321 Promotional Strategy 3 cr.
MRK 325 Services Marketing 3 cr.
MGT 433 Business Policy and Strategic Management 3 cr.

Liberal Arts Curriculum (LAC)
3 cr.


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