The marketing curriculum is organized around a managerial framework to provide students with an understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user. Students learn to successfully confront problems in a variety of areas and to make sound marketing decisions based on careful analysis. Marketing is a dynamic profession. There is a wide range of
opportunities in marketing, including marketing management, marketing
research, purchasing management, market analysis, product/brand
management, retailing, sales promotion, social marketing, and
The Faculty of Business Administration and Economics (FBAE) is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. AACSB accreditation is known, worldwide, as the longest-standing, most recognized form of specialized accreditation that an institution and its business programs can earn. Accreditation is a voluntary, nongovernmental process that includes a rigorous external review of a school's mission, faculty qualifications, curricula, and ability to provide the highest-quality programs.
Applicants must pass the Lebanese Baccalaureate Part II (any strand) or its equivalent as identified by the Lebanese Ministry of Education and Higher Education (MEHE). An applicant is accepted if he or she fulfills all the University admission requirements. In addition, there are three states of selection to the BBA, acceptance, conditional acceptance, and rejection. Students may be assigned MAT 105 as a remedial course in light of their composite scores. All first-year applicants must complete the Admission Requirements.
Students seeking a Bachelor of Business Administration in Marketing must complete a
total of 92 credits with an overall average of at least 2.0/4.0 and a minimum average of
2.3/4.0 in the core and concentration requirements. These 92 credits are divided into: