Fundamentals of Marketing
This course defines Marketing and its essential functions. It explains its role in the organization’s existence and growth and provides participants with an overview about marketing theories, models, and practical tools.
Digital Marketing
This course provides an overview of the digital disruption that led to transformational change across all the organizations functions. It is designed to provide participants with the knowledge and skills they need to manage digital marketing to get measurable return on investment and gather better notions about the trend of e-commerce.
Strategic Marketing
This course is designed to allow participants to set a marketing strategy for businesses or projects. It describes major components of the strategy and helps marketers identify their objectives, action plans, resources, timelines, and key performance indicators.
Consumer Behavior
This course tackles the importance of data management in the world of Marketing. It is designed to provide participants with knowledge about Business Analytics and how it became an essential tool for decision making in addition to the use of AI in CRM.
Promotional Strategy (Communication)
This course is designed to introduce various promotional strategies adopted by different companies and guidelines for determining a company’s promotional mix. Topics covered include advertising; personal selling; publicity and promotion; determination of objectives and budgets; situation analysis.
Salesmanship & Negotiation
This course is designed to introduce various persuasive techniques used in promotional presentations conducted on a person-to-person basis. Course includes emphasis on effective selling techniques, understanding the company and its products, understanding the customer and the selling environment, recognizing selling opportunities, and planning, implementing, and control of the personal selling programs.