Academics | Faculties | FACULTY OF NURSING AND HEALTH SCIENCES | Department of Nursing and Health Sciences | Bachelor of Science in Health Communication | NDU

Total Credits
92
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Mission

The mission of the program is to prepare health communication professionals capable of developing and evaluating effective communication strategies and practices to enable individuals, communities, and the population to achieve better health.

 

Program Learning Objectives

The program will:

  1. 1.Provide students with theoretical knowledge, practical applications, and research skills, to help them develop effective communication strategies that positively influence individual health decisions leading to improved health outcomes and public health.
  2. 2.Equip students with sufficient quantitative and analytical skills, knowledge of medical terminology and epidemiological concepts to process and synthesize health related information accurately and effectively.
  3. 3.Provide students with the fundamentals of health campaign planning, implementation, and evaluation.
  4. 4.Uphold students’ attentiveness to integrate ethical principles and socially appropriate health communication practices and schemes in future professional practice.

 

Program Learning Outcomes

Upon graduation, students should be able to:

  1. 1.Employ communication theories, principles, methods and technology to communicate information, influence audiences, or affect change on health-related topics and issues.
  2. 2.Demonstrate the ability to integrate a variety of cognitive skills, including information literacy, analytical inquiry, quantitative literacy and communicative fluency.
  3. 3.Evaluate the roles of socio-demographics, culture, media and e-health in building, delivering and evaluating tailored health campaigns/messages to promote health and behavior change.
  4. 4.Demonstrate the ability to deliver, orally and in writing, clear and concise messages tailored to the characteristics of the specific audience and cultural context.
  5. 5.Exhibit ethical and socially responsible health communication practices and strategies.

 

Admission Requirements

All first-year applicants must complete the Admission Requirements.

Courses

Liberal Arts Curriculum (27cr.)

Free Electives (3cr.)

Suggested Program

Fall Semester Year I (15cr.)
COA 201 Mass Media Essentials
3 cr.
HEA 210 Introduction to Public Health
3 cr.
NHS 203 Principles of Epidemiology
3 cr.
ENL 213 Sophomore English Rhetoric (LAC)
3 cr.
    Liberal Arts Curriculum (LAC) 3 cr.
Spring Semester Year I (15cr.)
COA 252
Public Relations 
3 cr.
HEA 214
Essentials of Human Disease
3 cr.
JOU 210 Mass Media Language
3 cr.
ENL 223
Communication Arts  (LAC)
3 cr.
NTR 210 Human Nutrition
3 cr.
Fall Semester Year II (15cr.)
HEA 310 Occupational and Environmental Health
3 cr.
HEA
320
Health Behavior
3 cr.
JOU
310
News Writing and Reporting I
3 cr.
STA
202
Statistics for Humanities
3 cr.
    Liberal Arts Curriculum (LAC) 3 cr.
Spring Semester Year II (18cr.)
COA 362
Mass Communication Research
3 cr.
HEA
314 Health Marketing and Advertising
3 cr.
HEA
330 Health Communication
3 cr.
JOU 323 Web Journalism 3 cr.
 
Liberal Arts Curriculum (LAC) 3 cr.

  Liberal Arts Curriculum (LAC) 3 cr.
Fall Semester Year III (15cr.)
COA 425 Writing and Reporting for the Electronic Media
3 cr.
HEA
430 Health Writing and Reporting
3 cr.
JOU
350
Investigative Journalism
3 cr.


Liberal Arts Curriculum (LAC) 3 cr.

  Liberal Arts Curriculum (LAC) 3 cr.
Spring Semester Year III (14cr.)
HEA 434 Health Campaign Planning: Design and Evaluation
3 cr.
HEA
480 Practicum in Health Communication
2 cr.
HEA
490 Senior Study in Health Communication
3 cr.
 
Liberal Arts Curriculum (LAC) 3 cr.


Free Elective
3 cr.

GRADUATION REQUIREMENTS

Total 92 Credits
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