Websites and SEO
This course is designed to provide participants an overview about the Online Opportunity available for businesses and how to plan an online business strategy and Search Engine Optimization approach to assure success, make the first steps and build a digital presence. Along website, customers’ journey will be tackled as it is a key component across all digital placements.
Google Search
This course is designed to provide participants with the principals of google search, its importance, impact and how to optimize search ads to be noticeable.
Content Marketing Mobile and Social Media
This course is designed to provide participants with the principals of social media and the online possibilities through content marketing to reach the desired target audience and optimize results and conversions.
Online Ads
This course is designed to provide participants with the principals of online media buying whether through advertising on third party platforms, Google Display Advertising, Email Marketing, Video ads and more.
Google Analytics
This course is designed to provide participants with the principals of web traffic analytics and turning data on hand to useful insights to improve performance and increase results.
E-Commerce
This course is designed to provide participants with the fundamentals of E-commerce to sell any product or service online by building their digital shop and be able to create a strategy to sell more.
International Expansion
This course is designed to provide participants with the red flags and key notes that are crucial upon any business expansion, and be aware of what type of digital activity, practice and more can/should be applied.