NDU alumnus Dr. Hasan Youness has recently published a new textbook titled, Trends of Business. The course book is suitable for students in various specializations and provides a guide for employees, employers, and potential entrepreneurs to reserve a place in the market place and to maintain their position by keeping pace with business trends.
Dr. Youness says, “Trends of Business is extremely congruent with the fields in which I am specialized and with the trends I keep pace with on the personal and the corporate level.”
While at NDU, Dr. Youness recorded 14 years of academic and professional achievements. NDU faculty members believed in him as a student and chose him to represent NDU and Lebanon in English and Arabic public speaking competitions, Model UN, Model U.S. elections debate, and peace study conference, among others. These extracurricular activities not only helped him gain international exposure in Italy, London, Turkey, and Switzerland, among other countries, but also served to expand his horizons, which gave his CV an edge at an early age and enhanced its appeal to employers, including NDU.
The textbook’s narrative style, smoothly flowing ideas, wealth of relevant data, and the mélange of theory and practice is what makes it a one-of-a-kind publication that differs from other books on the same subject. Dr. Youness believes that the keys to success are perseverance, passion, positivity, and self-efficacy in addition to the belief that “I impress, therefore I am.”
He sums up by saying, “Writing Trends of Business boils down to my twelve years’ of academic and professional experience that captures the essence of the subject and fits perfectly in the book’s 152 pages.”