The mission of the program is to prepare health communication professionals capable
of developing and evaluating effective communication strategies and practices to enable
individuals, communities, and the population to achieve better health.
Program Learning Objectives
The program will:
- 1.Provide students with theoretical knowledge, practical applications, and research skills, to help them develop effective communication strategies that positively influence individual health decisions leading to improved health outcomes and public health.
- 2.Equip students with sufficient quantitative and analytical skills, knowledge of medical terminology and epidemiological concepts to process and synthesize health related information accurately and effectively.
- 3.Provide students with the fundamentals of health campaign planning, implementation, and evaluation.
- 4.Uphold students’ attentiveness to integrate ethical principles and socially appropriate health communication practices and schemes in future professional practice.
Program Learning Outcomes
Upon graduation, students should be able to:
- 1.Employ communication theories, principles, methods and technology to communicate information, influence audiences, or affect change on health-related topics and issues.
- 2.Demonstrate the ability to integrate a variety of cognitive skills, including information literacy, analytical inquiry, quantitative literacy and communicative fluency.
- 3.Evaluate the roles of socio-demographics, culture, media and e-health in building, delivering and evaluating tailored health campaigns/messages to promote health and behavior change.
- 4.Demonstrate the ability to deliver, orally and in writing, clear and concise messages tailored to the characteristics of the specific audience and cultural context.
- 5.Exhibit ethical and socially responsible health communication practices and strategies.