Mass Communication Research - COA 362

Students will become familiar with research design, data collection and analysis as applied in the various quantitative and qualitative research methods including some means of measurement. Students will also practice conducting a focus group session and interpreting the results. They will write and conduct a questionnaire. A well-documented research paper incorporating the principles of the course is required. It may not be taken concurrently with ADM 490, COA 490 and JOU 490. Corequisite: STA 202.