Mira AbouJaoude

In 2010 I joined NDU to pursue my bachelor degree in Advertising and Marketing. My experience at NDU was, and still is till today, an added value to my life on a personal and educational level. NDU’s enriching curriculum and campus life offered me many opportunities that enabled me to unlock my potential, expand my horizons and discover my capabilities. NDU left its mark, through many aspects of which experiencing the student life as an active member of students clubs, or through the help and guidance of my professors.


After my graduation in 2013, I started working in Beirut for a company called Reach Mena where I discovered the world of digital marketing and its endless opportunities. Through the experience gained from my previous job and education I was able to grow in my career. Today I work in the Netherlands, at FrieslandCampina, a Dutch Dairy company as a Global Digital Marketing Manager. At FrieslandCampina, I started exploring different countries and regions, working on a variety of projects: setting up global digital guidelines, developing online strategies and plans for different brands. Currently I am leading the digital marketing in Africa, bringing digital transformation by developing and activating the right digital strategies and channels to drive the business.