Lara Haddad

Chief Communication Officer and board member at Touch Lebanon, effective April 2017. As part of Touch’s executive management team, Lara oversees the entire operator’s strategic corporate, digital, and internal communications, sponsorships and event management as well as corporate sustainability initiatives. Prior to this appointment, between May 2016 and March 2017, Haddad served as the Vice-Chairman of Touch’s board.

Lara joined Zain Group in 2009. During her eight years, she played a key role in the implementation of many strategic programs within the Group’s Corporate Communications and Investor Relation’s department that placed the multi-award-winning Zain brand on the global telecom map.

With a BA in Advertising and Marketing and an MA in Media Studies from Notre Dame University-Louaize (NDU), Lara started her career in the advertising field with a leading Lebanon-based agency where she managed a portfolio of major accounts from the FMCG, retail, banking, insurance, telecom and industrial sectors.