Digital Business Transformation - MRK 630

This course provides key concepts and techniques needed to develop digital strategies and bring them to market. It starts by describing the nature of disruption, transformation, and strategies that companies can use to exploit and respond to technological change. The course provides insights into computing stacks, business systems, adoption life cycles, and innovation strategies. It then takes you on a tour of the key technologies driving change in how we build, operate, and capture value in our businesses. The course wraps with how to deliver these new offerings and reach new audiences through digital marketing.