Marketing and AI Strategies - MRK 624

Students will delve into the application of AI technologies in modern marketing practices. The course fosters critical analysis of marketing problems through the lens of AI, utilizing predictive analytics and customer segmentation techniques. Students will engage in collaborative team projects to design AI-driven marketing campaigns while examining the ethical considerations and social implications of AI in Marketing. Effective communication is honed as students prepare and deliver reports and presentations on AI marketing strategies. Through a blend of lectures, case studies, and hands-on projects, students will develop a solid business knowledge in AI-driven marketing, preparing them for the evolving digital marketing landscape.