F&B Corporate Development and Franchising Operations - FBM 425

In this course, students will be offered the opportunity to deepen and develop their managerial knowledge and leadership capabilities in the food and beverage business from the moment a brand is founded/introduced, and then developed through the right exploitation of resources, in order to ensure its competitiveness and longevity. After that, students will learn how to manage multiple F&B brands under a holding in addition to strategically plan their growth/expansion through a franchising contract, management agreement, or partnership. Contemporary case studies will be analyzed, discussed, and finally tested through an applied project.
Prerequisite: FBM 324.