Hospitality Sales and Promotional Techniques - HTM 437

This course aims at converting advanced tourism, hospitality and events marketing planning into effective promotional and sales strategies and tactics. Focus is on understanding the specifics of the industry and the experiential expectations of guests and travelers, then building appropriate promotional communication and relationships, ending with the diverse customized sales techniques available. The underlying philosophy is being that every person engaged in the hospitality industry has an intrinsic responsibility for sales and promotion. Prerequisite: Senior Standing