Digital Business - MGT 455

The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organizations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance and delivering new services. This course provides insight into the emergence of digital business, key concepts, technologies, and strategic organization. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies, and will present the plan as a business pitch. This course discusses the foundations and key aspects of Digital Business while focusing on the latest developments in the E-commerce and E-marketing industry. Practical case studies offer a useful reference for dealing with various issues such as latest applications, management techniques, and marketing tools. Prerequisite: Senior Standing