Samir Mehanna is a Digital Specialist with extensive experience in all areas of digital media especially social media. He holds a Master’s Degree in Media Studies and a Bachelor in Business Administration, from Notre Dame University-Louaize (NDU), Lebanon. He also offers consultancy in Digital/Social Media Analytics and Performance, benefitting media agencies from his fresh and young perspective.
Samir has large experience in the political aspect of media as he analyzes how media platforms in general and social media in particular can serve political and social agendas. His innovative ideas and out-of-the-box perspectives have helped him become part of the Lebanese political scene by working alongside politicians and managing election campaigns over social media. He has worked with clients from different cultural backgrounds, developing their online presence and tailoring their digital accounts according to their target audience.
Samir also works alongside digital marketing agencies in senior positions. He has filled the posts of Performance Marketing Specialist, Digital Performance Manager, Account Executive and Media Office Director. His ambitious nature and passion when it comes to the media field has pushed him to always work harder and develop his knowledge through certifications. Samir is currently working in Performance Analysis; he analyzes details of the insights on social media and explores their hidden features. Managing different aspects of media and marketing and being involved first hand in social media campaigns, has given Samir the knowledge and expertise needed to excel in his field and distinguish himself. His practical and theoretical expertise, help him pass down his knowledge to other media enthusiasts and students in the Media Department.