Bachelor of Arts in Advertising & Marketing

Mission

The mission of the advertising sequence is to prepare students for careers in account handling, media planning and management, and creative roles in advertising agencies, in-house advertising, and in the media. The program also incorporates principles of marketing, consumer behavior, promotional strategy, and other pertinent courses.

Total Credits
102

Apply Before
December 2020

Apply now

Program Educational Objectives

The program will prepare students to:

1.Lead a productive career in various areas of the advertising and marketing industry;
2.Apply their linguistic, analytical, communication and creative skills to the further development of the advertising industry in Lebanon and the region;
3.Become lifelong learners and find success in their chosen field;
4.Act ethically as advertising and marketing professionals;
5.Pursue graduate studies in advertising and marketing research.

Program Learning Outcomes

Upon graduation, students should be able to:

1.Understand the main principles and concepts of the advertising and marketing field;
2.Develop full advertising and marketing plans and campaigns that meet client needs and market requirements;
3.Prepare and deliver oral presentations and written reports (including the advertising brief and pitch) pertinent to the advertising and marketing field;
4.Practice advertising and marketing in accordance within the ethical, moral, and industry codes within the local, international and global markets;
5.Design a professional portfolio including work with a number of local advertising firms; and
6.Evaluate the power and effectiveness of communication technologies and its ability to function as agents of social change.

Graduation Requirements

Students pursuing this major must complete a total of 102 credit hours with a minimum cumulative GPA of 2.3/4.0 in their core and major courses. These 102 credits are divided as follows:

Courses

Liberal Arts Curriculum (30cr.)

English & Arabic Communication (9cr.)

Arabic Communication (3cr.)

One course from:

English Communication (6cr.)

Religion (3cr.)

One course from:

Ethics (3cr.)

One course from:

Cultural Studies & Social Science (6cr.)

Cultural Studies (3cr.)

One course from:

Social Science (3cr.)

One course from:

Citizenship (3cr.)

One course from:

Applied & Life Sciences (3cr.)

Applied Science (3cr.)

One course from:

Life and Natural Sciences (3cr.)

One course from:

Core Requirements (19cr.)

Major Requirements (43cr.)

Students must choose 6 credits from the following major electives (6cr.)

Free Electives (4cr.)

Suggested Program

Fall Semester Year I (15cr.)

COA	201	Mass Media Essentials	3 cr.
ENL	213	Sophomore Rhetoric (LAC)	3 cr.
MRK	201	Fundamentals of Marketing	3 cr.
ADM	216	Principles of Advertising	3 cr.
FDP	201	Basic Design	3 cr.

Spring Semester Year I (16cr.)

ADM	341	Media Planning and Analysis	3 cr.
STA	202	Statistics for Humanities (LAC)	3 cr.
COA	270	Studio Workshop I	1 cr.
MRK	311	Consumer Behavior	3 cr.
___	___	LAC	3 cr.
ENL	230	English in the Workplace (LAC)	3 cr.

Summer Semester Year I (6cr.)

PDP	201	Basic Photography	3 cr.
___	___	LAC	3 cr.

Fall Semester Year II (15cr.)

___	___	LAC	3 cr.
ADM	352	Adv. Creativity and Copywriting	3 cr.
FDP	214	Design for Advertising	3 cr.

COA	252	Principles of Public Relations	3 cr.
COA	230	Information gathering and analysis	3 cr.

Spring Semester Year II (15cr.)

COA	316	Production Techniques for Advertising	3 cr.
___	___	LAC	3 cr.
COA	362	Mass Comm Research	3 cr.
COA	359	Media and Society	3 cr.
MRK	321	Promotional Strategy	3 cr.

Summer Semester Year II (5cr.)

COA	275	Editing I	2 cr.
___	___	LAC	3 cr.

Fall Semester Year III (16cr.)

ADM	453	Global Advertising	3 cr.
___	___	Pool course	3 cr.
COA	475	Computer Graphics and Video Animation	3 cr.
___	___	LAC	3 cr.

___	___	LAC	3 cr.
ADM	466	Seminar Series in Advertising	1cr.