Bachelor of Arts in Advertising & Marketing

The program will prepare students to:

1. 1.Lead a productive career in various areas of the advertising and marketing industry;
2. 2.Apply their linguistic, analytical, communication and creative skills to the further development of the advertising industry in Lebanon and the region;
3. 3.Become lifelong learners and find success in their chosen field;
4. 4.Act ethically as advertising and marketing professionals;
5. 5.Pursue graduate studies in advertising and marketing research.

Upon graduation, students should be able to:

1. 1.Understand the main principles and concepts of the advertising and marketing field;
2. 2.Develop full advertising and marketing plans and campaigns that meet client needs and market requirements;
3. 3.Prepare and deliver oral presentations and written reports (including the advertising brief and pitch) pertinent to the advertising and marketing field;
4. 4.Practice advertising and marketing in accordance within the ethical, moral, and industry codes within the local, international and global markets;
5. 5.Design a professional portfolio including work with a number of local advertising firms; and
6. 6.Evaluate the power and effectiveness of communication technologies and its ability to function as agents of social change.