The mission of the advertising sequence is to prepare students for careers in account handling, media planning and management, and creative roles in advertising agencies, in-house advertising, and in the media. The program also incorporates principles of marketing, consumer behavior, promotional strategy, and other pertinent courses.
The program will prepare students to:
Upon graduation, students should be able to:
Students pursuing this major must complete a total of 102 credit hours with a minimum cumulative GPA of 2.3/4.0 in their core and major courses. These 102 credits are divided as follows:
COA
201
Mass Media Essentials
3 cr.
ENL
213
Sophomore Rhetoric (LAC)
MRK
Fundamentals of Marketing
ADM
216
Principles of Advertising
FDP
Basic Design
341
Media Planning and Analysis
270
Studio Workshop I
1 cr.
311
Consumer Behavior
___
LAC
230
English in the Workplace (LAC)
PDP
Basic Photography
352
Adv. Creativity and Copywriting
214
Design for Advertising
252
Principles of Public Relations
Information gathering and analysis
316
Production Techniques for Advertising
362
Mass Comm Research
359
Media and Society
321
Promotional Strategy
275
Editing I
2 cr.
453
Global Advertising
Pool course
475
Computer Graphics and Video Animation
466
Seminar Series in Advertising
1cr.
490
Senior Study in Advertising
481
Internship
Free Electives
4 cr.