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Bachelor of Business Administration - Marketing

Mission

The marketing curriculum is organized around a managerial framework to provide students with an understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user. Students learn to successfully confront problems in a variety of areas and to make sound marketing decisions based on careful analysis.

Total Credits
92
Apply Before
August 2021
Apply now

Marketing is a dynamic profession. There is a wide range of opportunities in marketing, including marketing management, marketing research, purchasing management, market analysis, product/brand management, retailing, sales promotion, social marketing, and international marketing.

 

Graduation Requirements

Students seeking the degree of Bachelor of Business Administration in Marketing must complete a total of 92 credits with an overall average of at least 2.0/4.0 and a minimum average of 2.3/4.0 in the core and concentration requirements. These 92 credits are divided into:


Courses

Liberal Arts Curriculum (27cr.)

English & Arabic Communication (9cr.)

Arabic Communication (3cr.)

One course from:  

English Communication (6cr.)

 
Religion (3cr.)

One course from:  
Ethics (3cr.)

One course from:  
Cultural Studies & Social Science (6cr.)

Cultural Studies (3cr.)

One course from:  

Social Science (3cr.)

One course from:  
Citizenship (3cr.)

One course from:  
Applied & Life Sciences (3cr.)

Applied Science (3cr.)

One course from:  

Life and Natural Sciences (3cr.)

One course from:  

Required Common Courses (37cr.)

Required Major Courses (25cr.)

Plus one additional course from the following:

Suggested Program

Fall Semester Year I (15cr.)
ACO 201 Principles of Accounting I 3 cr.
MGT 201 Fundamentals of Management 3 cr.
CSC 201 Computers and Their Use (LAC) 3 cr.
ECN 211 Principles of Microeconomics 3 cr.
ENL 213 Sophomore Rhetoric (LAC) 3 cr.
Spring Semester Year I (15cr.)
ACO 202 Principles of Accounting II 3 cr.
ECN 212 Principles of Macroeconomics 3 cr.
ENL 230 English in the Workplace (LAC) 3 cr.
STA 206 Applied Statistics for Business and Economics I 3 cr.


Liberal Arts Curriculum (LAC)
 3 cr.
Summer Session Year I (9cr.)
MRK 201 Fundamentals of Marketing 3 cr.


Liberal Arts Curriculum (LAC)
 6 cr.
Fall Semester Year II (15cr.)
MAT 205 Mathematics for Business and Economics II 3 cr.
MRK 311 Consumer Behavior 3 cr.
STA 207 Applied Statistics for Business and Economics II 3 cr.
BAF 311 Principles of Financial Management I 3 cr.


Liberal Arts Curriculum (LAC)
 3 cr.
Spring Semester Year II (15cr.)
ECN 333 Managerial Economics 3 cr.
MRK 313 Principles of Selling 3 cr.
MRK 321 Promotional Strategy 3 cr.
MGT 323 Software Tools for Business Applications 3 cr.
MGT 311 Business Law 3 cr.
Summer Session Year II (7cr.)
MGT 481 International Business Management Internship 1 cr.


Liberal Arts Curriculum (LAC)
 6 cr.
Fall Semester Year III (15cr.)
MRK 423 International Marketing 3 cr.
MRK 431 Marketing Research 3 cr.
MGT 453 E-Business 3 cr.


Liberal Arts Curriculum (LAC)
 3 cr.


Free Elective 3 cr.
Spring Semester Year III (15cr.)
MRK 433 Busines Policy and Strategic Management 3 cr.
MGT 433 Business Policy and Strategic Management 3 cr.


Business Elective 3 cr.


Free Elective 3 cr.


Liberal Arts Curriculum (LAC)
 3 cr.

GRADUATION REQUIREMENTS

Total 92 Credits

Graduate Degrees

Master of Business Administration - MBA

Master of Science - Financial Risk Management

Master of Science - Business Strategy

Master of Business Administration - Project Management


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