Entrepreneurship in the modern millennium is not only the cornerstone of business management and marketing but also that of the mobile global community. Whether the creative spark of innovation is social, corporate, acquired, or startup, it impacts people, organizations, and the modern world.
The Faculty of Business Administration and Economics currently offers a Bachelor in Business Administration degree with various concentrations. Within a proactive faculty, the Department of Management and Marketing unlike that in any other School of Business in Lebanon, proposes a BBA-Entrepreneurship concentration that is customizable. The new undergraduate concentration cultivates an understanding and practice of entrepreneurship that uniquely meets its holder’s areas of expertise. As such, this undergraduate Department of Management and Marketing concentration builds and expands entrepreneurial skills essential not only to students in the Faculty of Business Administration and Economics but across faculties at Notre Dame University-Louaize.
Within this entrepreneurship concentration, groundbreaking educators, researchers, and practitioners work with students to foster and nourish an entrepreneurial spirit, an experiential and cross disciplinary approach as students acquire a liberal arts general education framework. They start their journey of education by learning how to perceive a need in the market, use a feasibility study to better understand and develop that “need” into a business plan, then pitch, look for funds, and finally set up a business through brainstorming, thinking critically, creatively, designing, formulating, and implementing inside the Entrepreneurial Lab, in classes, and in the market. MOUs with private and/or public incubators will be generated exclusively to support this entrepreneurship program. With that in hand, students kick off their concentration by working innovatively inside a company and/or opening up their own company.
The main competitive advantage of this program is that it offers the possibility of tailoring the curriculum according to the business venture idea. In fact, students will be able to choose courses from different baskets that would best match their start-up plan. This program is also cross-disciplinary and it was built based on a comparative curricular study and was adjusted upon the review of two experts from the field. A mapping was completed relating the skills needed in the market and the courses offered within the program.
In short, the concentration allows university students to step outside the box of standardized curriculum: Learning is customized whereby each entrepreneurial degree is unique. Five baskets allow students to design their own area of concentration in terms of Human Relations, Marketing, Track, Interdisciplinary, and Communication preparing them to immediately be part of the job market as essential training is integrated.
Consistent with the Faculty of Business Administration and Economics mission, the entrepreneurial concentration provides academic rigor and career preparation of a liberal arts academic environment even though the concentration is customized, By the end of the program, graduates will have learned essential courses and be “entrepreneurs” in the mobile global community.