On April 12, 2010, Ms. Rana Abou Rjeily, invited by Mr. John Kortbawi, Coordinator of the Faculty of Architecture, Art and Design at NDU-SC, gave a lecture on “Cultural Connectives” which was divided into three parts.

The first part of the lecture was used to introduce Arabic Typeface design for non Arabic speakers targeting children and adults. Two typeface designs were presented at that point: ‘Moubassat and Jamil’.

Secondly, Ms. Abou Rjeily gave an introduction to the book Cultural Connectives which is to be published soon. The book explains and presents to non Arabic speakers basic differences between languages.

The Maghribi Font Design, an attempt to design for different Arabic societies, was presented in part three of the lecture. This was followed by a short explanation and visuals on logo adaptation from Latin to Arabic and vice versa.

The lecture was very informative and gave the students new insights on the world of “Cultural Connectives”.