The Department of Media Studies (DMS) at the Faculty of Humanities (FH), Notre Dame University-Louaize (NDU), in collaboration with the International Advertising Association (IAA) Advertising Club at NDU, organized on October 11, 2017, a two-hour seminar titled, "Starting Up your Own Business and Communicating It," and presented by Agenda Beirut Founder Tony Abou Ghazaly.
Attendees included NDU students and alumni from different majors: media studies, hospitality and tourism, interior design and architecture as well as guests from the fields of psychology and speech therapy.
An in-depth classification of the characteristics of an entrepreneur opened the session and led to a constructive debate.
The second part of the seminar focused on understanding the motivators that would help entrepreneurs decide on the type of business that best suits them. Ghazaly said, "It doesn't matter in which industry you decide to start up your own business. What matters is your passion for it."
Another central topic discussed was how to communicate a small business and the importance of understanding the target audience. Ghazaly stressed on the "elevator pitch," which is a key tactic to help an entrepreneur communicate the business in 30 seconds, or the average duration of a 30-second elevator ride.
Finally, the seminar ended with a brief talk about social media, and Ghazaly said, "social media is a trend, but it's not always the appropriate medium to use to communicate your own business."