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15 November 2017

OLX | AN ONLINE BUSINESS GROWTH JOURNEY

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OLX | AN ONLINE BUSINESS GROWTH JOURNEY

The Department of Media Studies (DMS) at the Faculty of Humanities (FH), Notre Dame University-Louaize (NDU), organized  on November 15, 2017, a seminar titled, "OLX: An Online Business Growth Journey," presented by OLX team composed of John Noja, country manager, and Maria Nehme, growth manager.

Noja introduced the session by giving a brief overview of the launch of OLX, previously known as Dubizzle. Both Noja and Nehme created an interaction with NDU students who gave their opinions about OLX in general, their user experience, and their expectations.

For her part, Nehme discussed the three-approach model used to continuously measure OLX's success: a phased approach to launch brand names,  a data-driven strategy to assess user activities toward constantly improving user experience, and a continuing testing and learning stage used to assess the impact and ROI of every platform used to communicate their message.

The second part of the session focused on a case-study through which students had to come up with key messages and two campaign ideas for OLX, targeting two different areas: a city and a village. The students came up with creative suggestions, which inspired OLX to utilize the ideas and test them in upcoming campaigns.

Noja ended the session, saying: "Regardless of the budget invested to develop advertising campaigns, not all campaigns are deemed to be successful. What is important for an online brand's success is to listen to people's reviews and testimonials and constantly monitor the users' experience on the website."

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