Strategic Brand Management - MBS 635

Some of a firm’s most valuable assets are the brands that it has invested in and developed over time. This course provides students with insights into how profitable brand strategies can be created. It addresses three important questions. How do you build brand equity? How can brand equity be measured? How do you capitalize on brand equity to expand your business? Thecoursecontenthasrelevancetostudents pursuing a variety of different career goals in virtually any type of organization (public or private, large or small, etc.).