Public Relations and Image Consultancy - JOU 465
The course acquaints students with the concept of image consultancy and its tools, while emphasizing the use of these tools in influencing the public perception of corporations, individuals and organizations. It also provides students
with the opportunity to review, discuss and examine the professional environment and Public Relations’ role in achieving business objectives of organizations. It finally introduces students to the techniques and mechanics that are used to master the delivery of winning campaigns to influence public opinion. Prerequisite: COA 252.