The course involves the conceptualization of a successful advertising campaign for an actual client. Students are expected to integrate their understanding of theory and practice to research, plan and create the campaign which includes selecting media, maintaining cost efficiencies and setting a media schedule. Students are required to present their campaign and pass a mandatory exit exam. Prerequisite: COA 362. Corequisite: ADM 453; senior standing and a grade of “C” or above is required.