M.I.C.E (meetings, incentives, conferences, and exhibition) Management - HVM 422

This course serves as an overview of the Size and scope of the MICE industry. Upon completion, Students will acquire specialized managerial skills required to package, plan, execute, and evaluate these product segments. The management of such events incorporate the determination of the purpose, the message, the budget, the selection of site, the negotiation of contracts, the prospection for attendees, the setting of dates and timelines, the management of exhibit spaces, the lodging services, the procurement of food and beverages, the telecommunications
and audio-visual requirements, the transportation, the recruitment of labor and material, the measures of safety and security, the assessment of the event’s success, and all other related necessities. Prerequisite: HVM 201.