Health Care Marketing Management - HCM 404

This course focuses on strategic and tactical marketing issues facing health systems including: payers, providers and suppliers. The course requires a basic understanding of what is marketing. Emphasisisplacedonanalyzingmarketand patient needs and on understanding branding, service line marketing, patient retention, patient satisfaction, measuring marketing effectiveness, internet marketing and marketing implementation programs. The course explores the practical application of these marketing concepts on major industry players: Hospitals, Insurers, Medical Device Suppliers, and Pharmaceuticalcompanies.Prerequisites:MRK 201, HCM 301, HCM 302.