The Degree of Bachelor of Arts in Advertising & Marketing (102 Cr.)



The advertising sequence prepares students for careers in account handling, media planning and management, and creative roles in advertising agencies, in-house advertising, and in the media. The program also incorporates principles of marketing, consumer behavior, marketing policy, strategy, and other marketing courses.

Graduation Requirements
Students pursuing this major must complete a total of 102 credit hours with a minimum cumulative GPA of 2.3/4.0 in their major courses. These 102 credits are divided as follows:

General Education Requirements (33 cr.)

Core Requirements (18 cr.)

COA 201, COA 223, COA 252, COA 359, COA 362, PDP 201

Major Requirements (38 cr.)

ADM 216, ADM 341, ADM 352, ADM 453, ADM 481, ADM 490, FDP 201, FDP 214, COA 270, COA 312, COA 475, MRK 201, MRK 311, MRK 321

Students must choose 6 credits from the following pool: ADM 351, COA 275, COA 311, COA 315, COA 350, COA 352, COA 360, COA 365, COA 368, COA 369, COA 499, JOU 210, JOU 325, JOU 340, JOU 370, JOU 460, MRK 313, STA 206

Free Electives (6 cr.)

Suggested Program

Fall Semester I (15 Credits)
COA 201 Mass Media Essentials 3 cr.
ENL 213 Sophomore Rhetoric (GER) 3 cr.
MRK 201 Fundamentals of Marketing 3 cr.
ADM 216 Principles of Advertising 3 cr.
FDP 201 Basic Design 3 cr.
       
Spring Semester I (16 Credits)
ADM 341 Media Planning and Analysis 3 cr.
STA 202 Statistics for Humanities (GER) 3 cr.
COA 270 Studio Workshop I 1 cr.
MRK 311 Consumer Behavior 3 cr.
___ ___ GER 3 cr.
ENL 230 English in the Workplace (GER) 3 cr.
       
Summer Session I (6 Credits)
PDP 201 Basic Photography 3 cr.
___ ___ GER 3 cr.
       
Fall Semester II (15 Credits)
___ ___ GER 3 cr.
ADM 352 Adv. Creativity and Copywriting 3 cr.
FDP 214 Design for Advertising 3 cr.
MRK 321 Promotional Strategy 3 cr.
COA 252 Principles of Public Relations 3 cr.
       
Spring Semester II (15 Credits)
COA 223 Speech Communication 3 cr.
COA 312 TV Production Techniques 3 cr.
___ ___ GER 2 cr.
COA 362 Mass Comm Research 3 cr.
COA 359 Media and Society 3 cr.
       
Summer Session II ( 6 Credits)
___ ___ Pool course 3 cr.
___ ___ GER 3 cr.
       
Fall Semester III (16 Credits)
ADM 453 Global Advertising 3 cr.
___ ___ Pool course 3 cr.
COA 475 Computer Graphics and Video Animation 3 cr.
___ ___ GER 3 cr.
ADM 481 Internship 1 cr.
___ ___ GER 3 cr.
       
Spring Semester III (13 Credits)
ADM 490 Senior Study in Advertising 3 cr.
___ ___ GER 3 cr.
___ ___ Free Electives 4 cr.
___ ___ Pool course 3 cr.