Mission

The mission of the advertising sequence is to prepare students for careers in account handling, media planning and management, and creative roles in advertising agencies, in-house advertising, and in the media. The program also incorporates principles of marketing, consumer behavior, promotional strategy, and other pertinent courses.

Total Credits
102
Apply Before
January 2018
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Program Educational Objectives

The program will prepare students to:

 

  1. 1.Lead a productive career in various areas of the advertising and marketing industry;
  2. 2.Apply their linguistic, analytical, communication and creative skills to the further development of the advertising industry in Lebanon and the region;
  3. 3.Become lifelong learners and find success in their chosen field;
  4. 4.Act ethically as advertising and marketing professionals;
  5. 5.Pursue graduate studies in advertising and marketing research.

Program Learning Outcomes

Upon graduation, students should be able to:

 

  1. 1.Understand the main principles and concepts of the advertising and marketing field;
  2. 2.Develop full advertising and marketing plans and campaigns that meet client needs and market requirements;
  3. 3.Prepare and deliver oral presentations and written reports (including the advertising brief and pitch) pertinent to the advertising and marketing field;
  4. 4.Practice advertising and marketing in accordance within the ethical, moral and industry codes within the local, international and global markets;
  5. 5.Design a professional portfolio including work with a number of local advertising firms;
  6. 6.Evaluate the power and effectiveness of communication technologies and its ability to function as agents of social change.

 

Graduation Requirements

Students pursuing this major must complete a total of 102 credit hours with a minimum cumulative GPA of 2.3/4.0 in their core and major courses. These 102 credits are divided as follows:

 

Courses

Liberal Arts Curriculum (30cr.)

Free Electives (4cr.)

Suggested Program

Fall Semester Year I (15cr.)

COA

201

Mass Media Essentials

3 cr.

ENL

213

Sophomore Rhetoric (LAC)

3 cr.

MRK

201

Fundamentals of Marketing

3 cr.

ADM

216

Principles of Advertising

3 cr.

FDP

201

Basic Design

3 cr.

Spring Semester Year I (16cr.)

ADM

341

Media Planning and Analysis

3 cr.

STA

202

Statistics for Humanities (LAC)

3 cr.

COA

270

Studio Workshop I

1 cr.

MRK

311

Consumer Behavior

3 cr.

___

___

LAC

3 cr.

ENL

230

English in the Workplace (LAC)

3 cr.

Summer Semester Year I (6cr.)

PDP

201

Basic Photography

3 cr.

___

___

LAC

3 cr.

Fall Semester Year II (15cr.)

___

___

LAC

3 cr.

ADM

352

Adv. Creativity and Copywriting

3 cr.

FDP

214

Design for Advertising

3 cr.

 

 

 

 

COA

252

Principles of Public Relations

3 cr.

 

COA

230

Information gathering and analysis

3 cr.

Spring Semester Year II (15cr.)

COA

316

Production Techniques for Advertising

3 cr.

___

___

LAC

3 cr.

COA

362

Mass Comm Research

3 cr.

COA

359

Media and Society

3 cr.

MRK

321

Promotional Strategy

3 cr.

Summer Semester Year II (5cr.)

COA

275

Editing I

2 cr.

___

___

LAC

3 cr.

Fall Semester Year III (16cr.)

ADM

453

Global Advertising

3 cr.

___

___

Pool course

3 cr.

COA

475

Computer Graphics and Video Animation

3 cr.

___

___

LAC

3 cr.

 

 

 

 

___

___

LAC

3 cr.

ADM

466

Seminar Series in Advertising

1cr.

Spring Semester Year III (14cr.)

ADM

490

Senior Study in Advertising

3 cr.

ADM

481

Internship

1 cr.

___

___

LAC

3 cr.

___

___

Free Electives

4 cr.

___

___

Pool course

3 cr.

GRADUATION REQUIREMENTS

Total 102 Credits
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