Mission

The Marketing Management minor was developed to allow students to broaden their intellectual base and increase their employment opportunities. Many university graduates obtain entry-level jobs which not only allow them to apply the knowledge obtained in their major field, but also require an understanding of marketing principles and practices as a prerequisite for success.

Total Credits
15
Apply Before
January 2018
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Objectives and Outcomes

Students will be able to successfully confront problems in areas of marketing management, marketing research, purchasing management, market analysis, product management, retailing sales promotions and international marketing.

Suggested Program

First semester (3cr.)
MRK 201 Fundamentals of Marketing 3 cr.
Second semester (3cr.)
MRK 311 Consumer Behavior 3 cr.
MRK 423 International Marketing 3 cr.
Any two courses from the pool
Third semester (cr.)
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