Mission

The marketing curriculum is organized around a managerial framework to provide students with an understanding of the operations and problems associated with getting the wide range of products and services required by modern society from the producer to the user. Students learn to successfully confront problems in a variety of areas and to make sound marketing decisions on the basis of careful analysis.

Total Credits
106
Apply Before
January 2018
Apply now

Program Educational Objectives

Marketing is a dynamic profession. There is a wide range of opportunities in marketing, including marketing management, marketing research, purchasing management, market analysis, product/brand management, retailing, sales promotion, social marketing, and international marketing.

 

Graduation Requirements

Students seeking the degree of Bachelor of Business Administration in Marketing must complete a total of 106 credits with an overall average of at least 2.0/4.0 and a minimum average of 2.3/4.0 in the common core and major requirements. These 106 credits are divided into:

Courses

Liberal Arts Curriculum (27cr.)

Free Electives (6cr.)

Suggested Program

Fall Semester Year I (15cr.)
ACO 201 Principles of Accounting I 3 cr.
BAD 201 Fundamentals of Management 3 cr.
CSC 201 Computers and Their Use (LAC) 3 cr.
ECN 211 Principles of Microeconomics 3 cr.
ENL 213 Sophomore Rhetoric (LAC) 3 cr.
Spring Semester Year I (15cr.)
ACO 202 Principles of Accounting II 3 cr.
ECN 212 Principles of Macroeconomics 3 cr.
ENL 230 English in the Workplace (LAC) 3 cr.
STA 206 Applied Statistics for Business and Economics I 3 cr.
LAC 3 cr.
Summer Session Year I (9cr.)
MRK 201 Fundamentals of Marketing 3 cr.
LAC 6 cr.
Fall Semester Year III (15cr.)
MAT 205 Mathematics for Business and Economics II 3 cr.
MRK 311 Consumer Behavior 3 cr.
STA 207 Applied Statistics for Business and Economics II 3 cr.
BAF 311 Principles of Financial Management I 3 cr.
LAC 3 cr.
Spring Semester Year II (15cr.)
ECN 333 Managerial Economics 3 cr.
MRK 313 Principles of Selling 3 cr.
MRK 321 Promotional Strategy 3 cr.
BAD 323 Software Tools for Business Applications 3 cr.
BAD 311 Business Law 3 cr.
Summer Session Year II (7cr.)
BAD 481 International Business Management Internship 1 cr.
LAC 6 cr.
Fall Semester Year III (15cr.)
MRK 423 International Marketing 3 cr.
MRK 431 Marketing Research 3 cr.
BAD 453 E-Business 3 cr.
LAC 3 cr.
Free Elective 3 cr.
Spring Semester Year III (15cr.)
MRK 433 Busines Policy and Strategic Management 3 cr.
BAD 433 Business Policy and Strategic Management 3 cr.
Business Elective 3 cr.
Free Elective 3 cr.
LAC 3 cr.

GRADUATION REQUIREMENTS

You have been successfully subscribed to our mailing list